{"id":6903,"date":"2022-06-30T12:06:40","date_gmt":"2022-06-30T12:06:40","guid":{"rendered":"https:\/\/signdesk.com\/in\/?p=6903"},"modified":"2025-09-17T07:26:36","modified_gmt":"2025-09-17T12:56:36","slug":"all-about-ott-platform-subscription-emandate","status":"publish","type":"post","link":"https:\/\/melento.ai\/en-in\/blog\/all-about-ott-platform-subscription-emandate","title":{"rendered":"OTT Platform Subscription &#038; eMandate: All About Automated Payments"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6908\" src=\"https:\/\/melento.ai\/en-in\/blog\/wp-content\/uploads\/2022\/06\/OTT-Platform-Subscription-eMandate-All-About-Automated-Payments-01.jpg\" alt=\"ott subscription \" width=\"1604\" height=\"750\" \/><\/h2>\n<h2><span style=\"color: #008000;\"><b>Overview of the Media Landscape In 2022<\/b><\/span><\/h2>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">The world has seen a significant change in the media &amp; entertainment landscape over the recent years. People have been shifting from the typical television to more diverse &amp; flexible entertainment options. A plethora of OTT or Over-The-Top streaming platforms offers a comprehensive option of movies, series, and reality shows at the audiences\u2019 fingertips &amp; have become one of the highly preferred entertainment services among audiences.\u00a0<span style=\"font-weight: 400; color: #000000;\">These platforms garner a large subscriber base by offering not just diversified entertainment to suit specific audiences but also a simple subscription payment model. <a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/e-mandate\/\" target=\"_blank\" rel=\"noopener\"><strong>OTT platform subscriptions<\/strong><\/a> are increasingly growing, owing to the quality of content combined with the seamless subscription facility they offer.\u00a0<\/span><\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">As India is growing on to becoming the <a style=\"color: #000000;\" href=\"https:\/\/www.pwc.in\/industries\/entertainment-and-media\/global-entertainment-and-media-outlook-2020-2024.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sixth largest<\/span><\/a><span style=\"font-weight: 400;\"> OTT market in the world, the need for a seamless <strong>subscription payment<\/strong> mode is a top priority in the industry.\u00a0<\/span><\/p>\n<h2><span style=\"color: #008000;\"><b>Challenges of a Subscription Business Model<\/b><\/span><\/h2>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">Although a subscription-based OTT model can expedite sales &amp; revenue, it does come with a few challenges that these businesses need to tackle.<\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Recovery of Platform Revenue<\/b><span style=\"font-weight: 400;\">: OTT platforms adopt a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/e-mandate\/\" target=\"_blank\" rel=\"noopener\"><strong>subscription billing<\/strong><\/a> p<\/span>olicy that requires the collection of fees at fixed intervals, which in most cases recurs every month. With this, arises a problem of efficient revenue recovery as both the subscriber base is very large &amp; the frequency of billing and revenue collection is very high.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Subscriber Management<\/b><span style=\"font-weight: 400;\">: Managing a large customer base becomes quite challenging with repetitive <strong>subscription payments<\/strong>. In addition, a subscriber can switch from one plan to another every time he renews his\/her subscription to the OTT channel. However, these features are inevitable to a good OTT platform, and one may not choose to eliminate them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Invoicing &amp; Billing Challenges<\/b><span style=\"font-weight: 400;\">: The growing demand for <strong>OTT platform subscriptions<\/strong> requires the provider to roll out multiple subscription options to retain its customers. Users may choose to subscribe to an OTT platform on a free trial, monthly, semi-annual, annual basis, etc. This makes the billing and invoicing process require more attention to curate customized invoices for different subscription plans.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Promotion &amp; Discounts Monitoring<\/b><span style=\"font-weight: 400;\">: With a rise in the number of internet streaming services, every OTT platform is compelled to provide attractive promotional offers &amp; discounts to sustain its subscriber base. It aids in acquiring more customers too. With that said, platform promotional strategies also bring with them their own challenges. They give rise to varying subscription fees across audiences which makes payment collection all the more vigilance-intensive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Monitoring Payment Malfunctions<\/b><span style=\"font-weight: 400;\">: OTT platform subscription service providers need to keep track of any failed subscription payment transaction so as to rectify the issue quickly. With over thousands of subscribers on board, keeping track of every transaction becomes a highly tedious task for employees.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Managing Multiple Pricing Plans<\/b><span style=\"font-weight: 400;\">: Online streaming service providers offer their customers an array of subscription plans to choose from. In addition, these pricing plans are regularly changed so as to keep up with the market trend. Constantly changing price plans and managing numerous subscription options demands the round-the-clock attention of the employees.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><b>Complexities For the Finance Team<\/b><span style=\"font-weight: 400;\">: Keeping track of the fees for different subscription tiers, monitoring customer\u2019s subscription upgrades\/downgrades, &amp; addition or deletion of users, are some of the many facets that OTT businesses need to consider when offering their customers a subscription. Managing all these verticals requires a considerable amount of time &amp; manpower which ultimately has to be borne by the finance &amp; accounting team of the business.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #008000;\"><b>eNACH eMandates For Subscription Payments<\/b><\/span><\/h2>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">An innovative solution to making <strong>recurring subscription<\/strong> payment management easier is with implementing an automated payment model. eMandates are the answer to this requirement as they offer timely, reliable, &amp; convenient OTT payments to the streaming platforms every time a customer subscription needs to be renewed.<\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">An <a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/e-mandate\/\" target=\"_blank\" rel=\"noopener\"><strong>eMandate<\/strong><\/a> is a standing instruction provided by the customer to their bank, indicating the bank to debit a fixed amount to a merchant or service provider at a fixed period of time (monthly, bi-monthly, annual, etc).<\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\"><strong>eMandate<\/strong> payment platforms like <strong><a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/blog\/emandate-recurring-payments\" target=\"_blank\" rel=\"noopener\">leSign<\/a><\/strong><span style=\"font-weight: 400;\">, offered by <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/signdesk.com\/\" target=\"_blank\" rel=\"noopener\">Melento (Formerly SignDesk)<\/a><\/span>, can be an excellent tool for streaming &amp; OTT services to automate their subscribers\u2019 recurring <strong>subscription payments<\/strong> completely. Some of the features it provides are also highly beneficial for OTT platforms to streamline their payment collection process.\u00a0<\/span><\/p>\n<h2><span style=\"color: #008000;\"><b>Why Streaming &amp; OTT Platforms Need an Automated Payment Model<\/b><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6909\" src=\"https:\/\/melento.ai\/en-in\/blog\/wp-content\/uploads\/2022\/06\/OTT-Platform-Subscription-eMandate-All-About-Automated-Payments-02.jpg\" alt=\"ott subscription\" width=\"1604\" height=\"750\" \/><\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">Even though there are various obstacles an OTT entertainment platform needs to bear by offering a subscription-based model, an automated payment system is of prime importance in the industry. This is so because of the convenience it offers to the platform\u2019s customers, which is essential to maintaining &amp; expanding the subscriber count.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><span style=\"color: #000000;\"><b>End-to-end mandate digitization<\/b><span style=\"font-weight: 400;\">: By digitizing the mandate process right from its initial registration up to its repeating execution, the eMandate solution offers a seamless customer payment experience. This facility is one of the most simple yet essential customer retention strategies which streaming platforms can integrate into their subscription model.\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Remotely implementable mandates<\/b><span style=\"font-weight: 400;\">: Streaming platforms can offer customers a convenient payment option through a remotely initiated and executed electronic mandate process. The subscription fee gets debited automatically as long as the subscriber wishes to avail of the OTT platform\u2019s service. This feature allows the customer to stay subscribed to the OTT platform without requiring him\/her to visit a bank &amp; manually pay\u00a0 the subscription fee, say every month.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Secure subscription payment platform<\/b><span style=\"font-weight: 400;\">: <\/span><a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/blog\/what-is-emandate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMandate payments<\/span><\/a><span style=\"font-weight: 400;\"> through leSign are NPCI-compliant and secured by AFA, making them a secure payment option online streaming services can adopt for its vast subscriber base. This industry-compliant eMandate solution is a safe and reliable platform through which streaming services can collect their subscriber\u2019s recurring payments on time.<\/span><\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify; font-size: 17px; font-family: 'open sans';\" aria-level=\"1\"><span style=\"color: #000000;\"><b>Comprehensive Payment Management:\u00a0<span style=\"font-weight: 400;\">eMandate platforms for a bird\u2019s eye-view of all subscription payments. Additionally, payment status and mandate authentication status can be tracked in real-time with options to edit, create and delete mandates on the fly.\u00a0<\/span><\/b><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"color: #008000;\"><b>How To Make OTT Subscription Payments With eNACH eMandate<\/b><\/span><\/h2>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">Once an OTT platform is integrated with an<span style=\"color: #000000;\"> <a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/enach\" target=\"_blank\" rel=\"noopener\"><strong>eNACH eMandate solution<\/strong><\/a>,<\/span> customers can set up a <strong>recurring subscription<\/strong> payment in just a few steps.<\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\"><b>Step 1: <\/b><span style=\"font-weight: 400;\">The customer logs in and enters their bank information &amp; mode of authentication (API, eSign, etc)<\/span><\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\"><b>Step 2: <\/b><span style=\"font-weight: 400;\">This information is transmitted to the destination bank (the bank where the customer holds an account) and the customer is redirected to the bank\u2019s page\u00a0<\/span><\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\"><b>Step 3: <\/b><span style=\"font-weight: 400;\">The customer enters their debit card or NetBanking information &amp; the bank either approves or rejects the mandate<\/span><\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\"><b>Step 4: <\/b><span style=\"font-weight: 400;\">Mandate confirmation is finally sent to the OTT platform and displayed to the customer\u00a0<\/span><\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">Once these steps are completed, <strong>subscription payments<\/strong> are automatically debited from the customer\u2019s account enabling seamless payment processing and management.<\/p>\n<h2><span style=\"color: #008000;\"><b>Create a Smooth Payment Experience With eMandate<\/b><\/span><\/h2>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\">Recurring revenue collection is an attention-demanding &amp; time-consuming process that is inevitable for a subscription-based platform. Bringing in an automated subscription payment system puts both the OTT service provider &amp; the subscriber at ease.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify; font-size: 17px; font-family: 'open sans';\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/signdesk.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Melento (Formerly SignDesk)\u2019s<\/strong><\/a><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/melento.ai\/en-in\/e-mandate\/\" target=\"_blank\" rel=\"noopener\"><strong> eNACH mandate<\/strong><\/a><\/span> solution helps simplify the recurring <strong>OTT platform subscription<\/strong> payment process by offering a seamless payment option to the subscriber. Some of its noteworthy features include customizable payment frequencies, user-friendly dashboard, &amp; instant mandate authentication that can together bring about efficiency to the OTT platform\u2019s subscription revenue model.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#name\"><button class=\"wpcf7-form-control wpcf7-submit envor-btn envor-btn-primary envor-btn-normal\" type=\"button\"><strong>Book a Demo<\/strong><\/button><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview of the Media Landscape In 2022 The world has seen a significant change in the media &amp; entertainment landscape over the recent years. People have been shifting from the typical television to more diverse &amp; flexible entertainment options. A plethora of OTT or Over-The-Top streaming platforms offers a comprehensive option of movies, series, and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page_templates\/blog-new-3.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[885,934,1807,1808,1994,2207,2208],"class_list":["post-6903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emandate","tag-emandate","tag-enach-mandate","tag-ott-platforms","tag-ott-subscription","tag-recurring-subscription","tag-subscription-business-models","tag-subscription-payments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know All About Automated OTT Platform Subscription Payment | Melento (Formerly SignDesk)<\/title>\n<meta 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