{"id":4498,"date":"2020-09-18T06:57:07","date_gmt":"2020-09-18T06:57:07","guid":{"rendered":"https:\/\/signdesk.com\/in\/?p=4498"},"modified":"2025-09-17T07:04:44","modified_gmt":"2025-09-17T12:34:44","slug":"why-nbfcs-need-to-adopt-video-kyc-right-now","status":"publish","type":"post","link":"https:\/\/melento.ai\/en-in\/blog\/why-nbfcs-need-to-adopt-video-kyc-right-now","title":{"rendered":"Why NBFCs Need To Adopt Video KYC Right Now"},"content":{"rendered":"<h2><span style=\"color: #008000; font-family: 'open sans';\"><a style=\"color: #008000;\" href=\"https:\/\/www.rbi.org.in\/Scripts\/FAQView.aspx?Id=92#:~:text=A%20Non%2DBanking%20Financial%20Company%20(NBFC)%20is%20a%20company,leasing%2C%20hire%2Dpurchase%2C%20insurance\"><strong>NBFC<\/strong><\/a><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">With a record-low GDP, businesses shutting down, and job losses across the board, the stage is set for India\u2019s NBFCs to leap into the fray.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\"><strong><a style=\"color: #333300;\" href=\"https:\/\/www.rbi.org.in\/Scripts\/FAQView.aspx?Id=92#:~:text=A%20Non%2DBanking%20Financial%20Company%20(NBFC)%20is%20a%20company,leasing%2C%20hire%2Dpurchase%2C%20insurance\">NBFCs<\/a><\/strong> have traditionally targeted small, medium, and micro-sized enterprises and high-risk segments for credit lending. In the current pandemic-fuelled scenario, these segments are in dire need of credit to continue operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">But with the entire economy weighed down by a heavily protracted cash flow due to the constraints imposed by the pandemic, how can NBFCs rise to the occasion and ensure smooth credit provisions to the sectors that need them the most?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">This is a timely and essential issue that will be addressed after getting through some preliminaries.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4501\" src=\"https:\/\/melento.ai\/en-in\/blog\/wp-content\/uploads\/2020\/09\/Why-NBFCs-Need-To-Adopt-Video-KYC-Right-Now-1-1-1.jpg\" alt=\"Video-KYC\" width=\"1000\" height=\"454\" \/><\/p>\n<h2><span style=\"color: #008000; font-family: 'open sans';\"><strong>What is an <a style=\"color: #008000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Non-bank_financial_institution\">NBFC<\/a>?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">A Non-Banking Financial Company (NBFC) is a company registered under the <strong>Companies Act, 1956<\/strong> engaged in the business of loans and advances, acquisition of shares, stocks, bonds, debentures, or securities issued by the Government or local authority or other marketable securities of a similar nature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">This makes it sound like an <strong>NBFC<\/strong> is quite similar to a bank, but there are some key differences.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">NBFC cannot accept demand deposits;<\/span><\/li>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">NBFCs do not form part of the payment and settlement system and cannot issue cheques drawn on itself;<\/span><\/li>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Deposit insurance facility of Deposit Insurance and Credit Guarantee Corporation is not available to depositors of NBFCs, unlike in the case of banks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Therefore, NBFCs are (generally, except a few cases) not in the business of accepting deposits but instead rely on providing credit advances and acquisitions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">To maintain this model of business, NBFCs are, in general, comparatively less regulated, have less stringent lending regulations and lending criteria, and are thus capable of quick credit disbursal with minimum documentation requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">These factors make <strong>NBFCs<\/strong> incredibly conducive to providing business loans for small businesses, retail loans, and loans for commercial real estate. In particular, the base interest rate for NBFCs is not regulated by the RBI but is instead dependent on the Prime Lending Rate (PLR), which is determined by the NBFC, and therefore affords greater flexibility in setting interest rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Therefore, <strong>NBFCs<\/strong> are extremely capable of providing quick loans with minimum documentation at interest rates that can be customized based on the customer\u2019s requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">As rosy as this sounds, the model of an NBFC is tacitly averse to any form of stagnation in the economy and requires the smooth flow of capital to function as most <strong>NBFCs<\/strong> do not have a \u201cwar chest\u201d of deposits to fall back on during times of duress.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">This has recently had a regressive effect on NBFCs, as we shall see now.<\/span><\/p>\n<h2><span style=\"color: #008000; font-family: 'open sans';\"><strong>How have <a style=\"color: #008000;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Non-bank_financial_institution\">NBFCs<\/a> been affected by the pandemic?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333300;\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\">According to <\/span><strong><a style=\"color: #333300;\" href=\"https:\/\/m.rbi.org.in\/Scripts\/PublicationsView.aspx?id=19367\"><span style=\"font-size: 16px; font-family: 'open sans';\">reports<\/span><\/a><\/strong><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"> from the RBI, the lion\u2019s share of credit deployment in 2019 by NBFCs has been in the sectors of retail and industry loans ( \u20b9 4,74,899 crore &amp; \u20b9 13,33,811 crore, respectively).\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #333300;\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\">With <\/span><strong><a style=\"color: #333300;\" href=\"https:\/\/www.livemint.com\/market\/mark-to-market\/covid-19-ends-retail-loan-boom-for-india-s-banks-11590982408603.html\"><span style=\"font-size: 16px; font-family: 'open sans';\">retail loans<\/span><\/a><\/strong><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"> already shrinking by 2.46% in late March and the <\/span><strong><a style=\"color: #333300;\" href=\"https:\/\/www.livemint.com\/market\/mark-to-market\/india-s-retail-loans-up-for-their-first-litmus-test-post-covid-11597992950659.html\"><span style=\"font-size: 16px; font-family: 'open sans';\">ratio of bad retail loans<\/span><\/a><\/strong><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"> set to increase by 2.1% towards the end of FY20, the reliance of <strong>NBFCs<\/strong> on retail loans is quickly becoming untenable.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Similarly, over 80% of Indian businesses reported a decrease in cash flow due to the pandemic, and we can extrapolate that this will lead to problems with loan repayment to NBFCs.\u00a0<\/span><\/p>\n<p><span style=\"color: #333300;\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\">These factors have ostensibly led to efforts by <strong>NBFCs<\/strong> to shore up their assets by borrowing nearly \u20b98.07 trillion from Indian bankers. Additionally, Moody\u2019s in a <\/span><strong><a style=\"color: #333300;\" href=\"https:\/\/www.livemint.com\/industry\/banking\/nbfcs-more-vulnerable-to-covid-than-banks-moody-s-11589911849878.html\"><span style=\"font-size: 16px; font-family: 'open sans';\">report<\/span><\/a><\/strong><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"> has stated that NBFCs will experience a \u201cworsening of asset quality\u201d due to their focus on high-risk segments such as commercial real estate and retail.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">With all these factors working against NBFCs, how can they bounce back from this deteriorating situation?<\/span><\/p>\n<h2><span style=\"color: #008000; font-family: 'open sans';\"><strong>Back to basics<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">NBFCs were, in a way, an answer to the slow-moving and heavily regulated nature of Indian banks. They could customize lending policies, erect better risk management capabilities, cater to specific customer segments, and leverage technology to optimize operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">This led to a 16% share in the total credit market for NBFCs in 2017; NBFCs even outperformed banks in new credit deployment, and things were looking up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">NBFCs, due to their streamlined and quick credit disbursement and minimal regulations, have always been the more comfortable and faster option for credit; and they must double down on this aspect to get themselves back on track.\u00a0<\/span><\/p>\n<p><span style=\"color: #333300;\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\">In a <\/span><strong><a style=\"color: #333300;\" href=\"https:\/\/www.pwc.in\/assets\/pdfs\/publications\/2018\/building-the-nbfc-of-the-future.pdf\"><span style=\"font-size: 16px; font-family: 'open sans';\">report<\/span><\/a><\/strong><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><strong>,<\/strong> PwC stated that one of the reasons for the meteoric rise of <strong><a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/how-digital-stamping-enables-end-to-end-loan-disbursement-for-nbfcs\">NBFC<\/a>s<\/strong> was their ability to \u201cleverage technology advances for improved efficiency and enhanced experience.\u201d This has traditionally helped NBFCs penetrate new low-tier markets, cut down on costs, and manage risk better.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">The ability of <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/how-digital-stamping-enables-end-to-end-loan-disbursement-for-nbfcs\">NBFC<\/a>s to act quicker and offer customized credit is one of their unique characteristics that differentiates them from a traditional bank, and during these challenging times, it could well be the antidote to their problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">So how can NBFCs bounce back from their troubles?<\/span><\/p>\n<h2><span style=\"color: #008000; font-family: 'open sans';\"><strong>Leveraging technology for <a style=\"color: #008000;\" href=\"https:\/\/melento.ai\/en-in\/blog\/why-you-should-be-onboarding-customers-with-video-kyc\">KYC &amp; onboarding<\/a><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><a href=\"https:\/\/melento.ai\/en-in\/blog\/why-you-should-be-onboarding-customers-with-video-kyc\"><span style=\"color: #333300;\"><strong>KYC verification<\/strong><\/span><\/a><span style=\"color: #333300;\"> and customer onboarding have traditionally been a thorn in the side of financial institutions; due to exorbitant costs, long turnaround times, and low levels of customer satisfaction.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">The presently available technology is capable of automating both <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/what-are-the-steps-in-rbis-new-vcip\">KYC verification<\/a> and customer onboarding using <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">Video KYC<\/a>. Now, since NBFCs have always prided themselves on leveraging technology to improve efficiency, customer onboarding is an area that\u2019s ripe for automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">The benefits of digitizing customer onboarding via <strong><a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/why-you-should-be-onboarding-customers-with-video-kyc\">Video KYC<\/a><\/strong> are numerous; NBFCs who have previously <strong><a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">automated KYC<\/a> <\/strong>verification have reported &#8211;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">90% reduction in onboarding costs<\/span><\/li>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">99% reduction in TAT<\/span><\/li>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">20% increase in efficiency<\/span><\/li>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">120 hours saved per customer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Increased customer acquisition\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Additionally, <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\"><strong>video-based KYC<\/strong><\/a> methods allow NBFCs to increase their reach, penetrate further into low-tier cities, and increase their customer base due to the completely digital and remote nature of onboarding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">These factors are likely to off-set the costs of running an NBFC while the economy recovers from the pandemic, and will help NBFCs supply much-needed credit to small businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Banks who have adopted <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">video KYC<\/a> have reported several millions of accounts opened via <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/7-interesting-facts-you-probably-didnt-know-about-video-kyc\">video-based methods<\/a>, indicating that customers are enthusiastic about remote onboarding. NBFCs must heed these indicators and also broadly adopt <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">video KYC<\/a> so that they can better play their role as providers of quick credit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\"><strong><a style=\"color: #333300;\" href=\"https:\/\/signdesk.com\/digital-kyc\">Video KYC<\/a> <\/strong>allows customers to be onboarded within minutes and loans to be disbursed just as quickly, and with NBFCs looking to provide quick loans, <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/why-you-should-be-onboarding-customers-with-video-kyc\">video KYC<\/a> and NBFCs are almost the perfect match.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Now that we\u2019ve established video KYC as a possible remedy for the dire situation of NBFCs, featuring the<a href=\"https:\/\/melento.ai\/en-in\/blog\/vipv-enabled-video-kyc-for-mutual-funds\"> vipv<\/a> technology, which video KYC service should you avail?<\/span><\/p>\n<h2><span style=\"color: #008000; font-family: 'open sans';\"><strong>Trusted and award-winning <a style=\"color: #008000;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">Video KYC solution<\/a><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\"><a href=\"https:\/\/signdesk.com\/\"><strong>Melento (Formerly SignDesk)<\/strong><\/a> provides digitized onboarding solutions to over 50 major banks and has been awarded the Global Banking and Finance Review\u2019s best KYC\/ digital onboarding product for 2020 in India.\u00a0<\/span><\/p>\n<p><span style=\"color: #333300;\"><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\">Our <\/span><strong><a style=\"color: #333300;\" href=\"https:\/\/signdesk.com\/digital-kyc\"><span style=\"font-size: 16px; font-family: 'open sans';\">video KYC solution<\/span><\/a><\/strong><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans';\"> has helped several banks and <strong>NBFCs<\/strong> reduce onboarding costs and significantly lower TAT with advanced facial matching and document verification technology.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Every NBFC requires a fast and efficient onboarding method that\u2019s easy for customers to use, and <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">video KYC<\/a> is the perfect blend of all these aspects. Our <strong><a style=\"color: #333300;\" href=\"https:\/\/signdesk.com\/digital-kyc\">video KYC solution<\/a><\/strong> optimizes onboarding and even provides customized solutions according to client requirements. <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/why-you-should-be-onboarding-customers-with-video-kyc\">Video KYC benefits<\/a> include streamlining the onboarding process and ensuring a seamless experience for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px; font-family: 'open sans'; color: #333300;\">Are you ready to expedite<strong> <a style=\"color: #333300;\" href=\"https:\/\/melento.ai\/en-in\/blog\/video-kyc\">KYC and onboarding<\/a><\/strong> at lowered costs? Book a demo with us now to see how we can help!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"#name\"><br \/>\n<button class=\"wpcf7-form-control wpcf7-submit envor-btn envor-btn-primary envor-btn-normal\" type=\"button\"><b>Book a Free Demo<\/b><br \/>\n<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBFC With a record-low GDP, businesses shutting down, and job losses across the board, the stage is set for India\u2019s NBFCs to leap into the fray.\u00a0 NBFCs have traditionally targeted small, medium, and micro-sized enterprises and high-risk segments for credit lending. In the current pandemic-fuelled scenario, these segments are in dire need of credit to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page_templates\/blog-new-3.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[209,653,655,1450,1479,1631,1633,1635,1662,2369,2373,2383],"class_list":["post-4498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-kyc","tag-automated-kyc","tag-digitizing-customer-onboarding","tag-digitizing-onboarding","tag-kyc-onboarding","tag-kyc-verification","tag-nbfc","tag-nbfc-kyc-onboarding","tag-nbfc-video-kyc","tag-non-banking-financial-company","tag-video-based-kyc","tag-video-kyc","tag-video-kyc-solution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why NBFCs Need To Adopt Video KYC Right Now - NBFC KYConboarding<\/title>\n<meta name=\"description\" content=\"With NBFCs performing poorly due to the pandemic, they require a catalyst to jump-start growth. 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