A New Approach to Digital Documentation and Contract Workflow

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Dairy Day, a leading ice-cream and fruit candies manufacturer, provides freezers to the retail shops. They were managing freezer agreements, maintenance records, expirations, and overall visibility manually with heavy paper dependencies, leading to challenges like delays and a lack of clarity.

To digitize the process, decrease paper dependency, and improve client experience, Dairy Day partnered with Melento, reducing TAT by 70% and improving the retail experience.

The Challenge

Manual Record Maintenance and Agreement Tracking

Dairy Day was facing challenges around managing freezer agreements, maintenance records, expirations, and overall visibility with heavy manual paperwork.

The Turning Point

Implementing Melento’s Digital Document and Contract Automation

Melento (formerly SignDesk) digitized all freezer-related documents, giving Dairy Day clear visibility across retailers and saving hundreds of paper documents that were previously handled manually.

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Melento delivered a fully digitized, end-to-end customer onboarding workflow tailored to Fyers operations. The platform replaced heavy paper dependencies, pre-procurements of stamps, and signature delays with a unified, automated, and transparent digital customer onboarding system, increasing customer conversion and retention.

Standardized contract requests for quick submission of freezer, vendor, or retailer agreements.

Instant contract drafting using templates, clauses, or uploads to cut legal turnaround time.

Centralized collaboration & approvals to streamline Legal, Finance, and Operations workflows.

Real-time online negotiation with counterparties without email trails.

eSign & digital stamping for fast, compliant execution of all agreements.

Unified contract repository for all freezer, vendor, distributor, and retailer contracts.

Automated renewals & expiries to prevent missed freezer rental or maintenance deadlines.

Milestone & obligation tracking for SLAs, maintenance schedules, and service commitments.

AI-powered extraction & summaries for faster contract understanding and reduced manual entry.

AI playbook checks to detect clause deviations instantly.

Bulk actions & legacy upload to digitize old freezer agreements and manage large volumes.

Insights dashboards & reports for visibility across expiries, obligations, and contract health.

Role-based access & enterprise security with SSO, MFA, and audit trails.

Integrations & auto-sync with ERP, cloud storage, and eSign systems for end-to-end automation.

The Impact Results: Efficiency That Shows Up on the Bottom Line

Metric Before Melento After Melento
Document & Contract TAT 3–7 days for freezer agreement creation & approval Reduced by 70% with automated workflows
Stamping & Signing Time Manual signatures & stamping taking 2–5 days Completed within minutes via eSign & digital stamping
Record Management Paper-heavy storage; scattered freezer records 100% digital repository with centralized access
Renewal & Expiry Tracking Frequent misses due to manual calendars Automated alerts; zero missed expiries
Operational Visibility No unified view of retailer freezers & agreements Real-time dashboards for contract & freezer status
Manual Data Entry High manual effort for contract data & metadata 80% reduction via AI metadata extraction
Compliance & Traceability Difficult to track versions & obligations Instant audit trails and obligation tracking
Collaboration Across Teams Email-based, slow, error-prone workflows Centralized approval & negotiation in one platform
Legacy Document Handling Old freezer contracts are stored physically Bulk digitization with searchable metadata
Operational Overheads High logistics & paperwork costs Significant cost savings from paperless workflows

Document & Contract TAT

Before Melento
After Melento
3–7 days for freezer agreement creation & approval
Reduced by 70% with automated workflows

Stamping & Signing Time

Before Melento
After Melento
Week-long delays, manual procurement
Facility with SHCIL integration, easy wallet recharge, stamping completed instantly; onboarding TAT reduced by 80%

Record Management

Before Melento
After Melento
Paper-heavy storage; scattered freezer records
100% digital repository with centralized access

Renewal & Expiry Tracking

Before Melento
After Melento
Frequent misses due to manual calendars
Automated alerts; zero missed expiries

Operational Visibility

Before Melento
After Melento
No unified view of retailer freezers & agreements
Real-time dashboards for contract & freezer status
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Manual Data Entry

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Before Melento
After Melento
High manual effort for contract data & metadata
80% reduction via AI metadata extraction

Compliance & Traceability

Before Melento
After Melento
Difficult to track versions & obligations
Instant audit trails and obligation tracking

Collaboration Across Teams

Before Melento
After Melento
Email-based, slow, error-prone workflows
Centralized approval & negotiation in one platform

Legacy Document Handling

Before Melento
After Melento
Old freezer contracts are stored physically
Bulk digitization with searchable metadata

Operational Overheads

Before Melento
After Melento
High logistics & paperwork costs
Significant cost savings from paperless workflows
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Dairy Day’s Take

“Melento helped us to digitize our contract workflow and documentation for the retail outlets we were manually managing before. With digitization, we could manage our retail operation and scale it seamlessly. The process, which used to take a minimum of 3-7 days, is now reduced by 70% with absolute efficiency .”

The process, which used to take a minimum of 3 days and could go up to 30 days, is now reduced to 10 minutes.”

-Procurements Head (Dairy Day)

Why This Matters for Institutions like Dairy Day

For enterprises, processing and managing thousands of agreements with retail multi-outlets is a time-consuming, error-prone, and expensive operation.

By digitizing the process with Melento, Diary Day can manage the end-to-end retail contract workflow at a lower operational cost and ensure better compliance oversight

Ready to accelerate your FMCG contract
workflow? Talk to a Melento specialist today.

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